Happy New Year!

We’ve been listening to all the marketing experts, and we’ll share the best ideas here over the next 12 days. The first big trend is…

#1 VIDEO

Cisco has projected more than 82% of all internet traffic will be video by 2022. (If that sounds like the far off future- that’s only 3 years away!) This will include FB Live, You Tube, Instagram, and IGTV.

Video is everywhere. The biggest change in LinkedIn in 2018 was adding a native video feature for company pages. Company pages can use ad targeting and live video to reach a broader segment of their audience.

72% of businesses say video has improved their conversion rate.

By April of 2018 nearly 2 billion people had watched FB Live broadcasts.

Action Step: How can I better use video in my marketing? What’s the first step I need to take to make that happen?