Happy New Year!
We’ve been listening to all the marketing experts, and we’ll share the best ideas here over the next 12 days. The first big trend is…
Cisco has projected more than 82% of all internet traffic will be video by 2022. (If that sounds like the far off future- that’s only 3 years away!) This will include FB Live, You Tube, Instagram, and IGTV.
Video is everywhere. The biggest change in LinkedIn in 2018 was adding a native video feature for company pages. Company pages can use ad targeting and live video to reach a broader segment of their audience.
72% of businesses say video has improved their conversion rate.
By April of 2018 nearly 2 billion people had watched FB Live broadcasts.
Action Step: How can I better use video in my marketing? What’s the first step I need to take to make that happen?